Consumer Products


Digital Publication for the Conscious Consumer


Launch a new digital publication for conscious consumers.


From the technology platform, to the branding, our team brought deliberateLIFE to life. We went from concept to a live app (and first issue of the magazine) in 60 days. We supported our client in publishing over 250 pages of original content,  developed other web-based tools for consumers and assisted with the recruitment and management of 50+ contributors.


The digital magazine app, available on iOS and Android, has been downloaded in over 52 countries and boasted a 12% conversion rate with .03% churn. The company has been featured in the New York Times, FastCompany, Inc., and the San Francisco Chronicle.




Charitable Giving Platform

Client: The Lindell Foundation


Design an online and mobile charitable giving platform that connects donors with the needs of people living below the poverty line in 75 developing nations.


Our client was struggling to articular their theory of change; had no experience designing products for emerging markets; engineering team had no experience internationalizing a product. The project was at a stand still and the funder was unhappy.

Our Work

We were hired to "infuse some Silicon-Valley hustle" and structure into the design and development of a new charitable giving platform. Over the course of 3 months, we led a team of 11 (4 engineers, 4 designers, 3 Business Analysts) in the design and development of a two-sided giving portal for needs in emerging markets. Our team organized the first weekly team meetings, conducted market search, led daily scrums with the design team, participated in daily calls with the developers, and oversaw UI design based on the requirements developed by the business analysts.


The client successfully launched the platform in 75 countries, on-time and under budget.



Latrine Design

Client: Nuru International


Decrease child mortality through improved hygiene and health practices. The Client's Starting Strategy: Have community healthcare workers sell cement latrine slabs during household visiting. Yet, after multiple years of effort, there was still low product adoptions and limited visible interest in changing behavior to use a latrine.

Latrine Redesign

After conducting our own research into latrine design and manufacturing practices in rural environments, our team met with the client's engineer to review the latrine design. We talked to local staff about their hygiene practices, asked various members to demonstrate their regular defecation habits, observed the 'user experience' and developed recommendations about how to improve the design of the latrine. We added foot blocks and increased the gradient on the slab, to address issues of drainage.

We also worked with construction team to standardize manufacturing practices to ensure that the costs, and margin, of each latrine were consistent.