Red Balloon Ideas is an innovation firm that supports social impact work through ethnographic research, human-centered design, product innovation and strategy consulting.
We believe that game-changing products, life-changing experiences, and world-renowned organizations are built on a deep understanding of people and what drives them.
We leverage Design, Ethnographic research, behavior change communication, international development and Business best practices, and user experience research to help our clients achieve their goals.
Design For Social Impact
Goal: Decrease Child Mortality in Southern Kenya through improved hygiene and health practices.
Starting Strategy: Have healthcare works sell cement latrine slabs during household visiting. Initial design of latrine slab was based on feasibility (what can we make easily) not usability (how do people use a latrine?).
Challenge: Low product adoptions and limited visible interest in changing behavior to use a latrine.
Our Work: We trained local staff on product research, human-centered design, and standardization of manufacturing; Redesigned the product offering based on user feedback; Developed a campaign that targets men who make home-improvement decisions.
Results: Our Client sold 4X as many sales in the first week of the campaign than in the previous year.